Donamon native Peter Varley won the first prize in the IFAJ-Rabobank Digital Media Award category at the International Federation of Agricultural Journalists (IFAJ) Awards in Germany.
Peter, who is the Buildings and Environment Specialist with the Irish Farmers Journal, won the prize for his multi-media piece entitled “Watch: Mating precision as 500 ewes serviced in Kilkenny.” The Judges said that this is an excellent example of sophisticated story telling in the digital medium, which produces a rich experience for audience. The Donamon man joined the Irish Farmers Journal in 2012 after completing a Bachelor of Agricultural Science from University College Dublin. He is currently completing a Research Masters in Grass Production.
Speaking to RoscommonDaily.com Peter said “I am delighted to have been awarded first prize in the IFAJ-Rabobank Digital Media Awards. The IFAJ is a well-respected organisation and much admired for the work it does to promote agricultural journalism internationally. With the continued innovations in agriculture I was delighted to bring to life the story of laparoscopic AI on the farm of Brian Nicholson in Kilkenny with the help of the whole team in the Irish Farmers Journal. It is great to see that Irish journalism was to the fore in these awards and I would like to congratulate all the award recipients.”
Peter Varley’s Award-winning piece was originally published on the Irish Farmers Journal website on October 22nd last year and you can view it here.