Roscommon County Council officially launched their new corporate identity and logo at the monthly council meeting on Monday 23rd May.
The move to the new Civic Headquarters marks the launch of a modern era of doing business and connecting with communities. The launch of the new logo will complement and emphasise a new appetite for change and the desire for a more connected approach to serving the people of Roscommon. The aim of the new corporate identity is to create a uniquely identifiable brand image for Roscommon County Council.
The new logo is modern, dynamic and most importantly unique to Roscommon County Council. The logo symbolises the Council’s greater connection with community, industry, technology, environment, history, tourism and more. Four key colours are used to represent Roscommon; the traditional county colours of blue and yellow, green to represent the agricultural nature of the county and grey to acknowledge heritage and the landscape. Roscommon County Council’s brand identification has been the Roscommon County Crest. A transparent single tone of this iconic brand which complements the new logo will be used to preserve the link with the past and give a new and energised future identity that will stand the test of time.
The new logo represents a coherent, aligned and positive driver for Roscommon County Council in its development of County Roscommon. It will create an image for the county and an identity that people near and far can connect with and be proud of. The new corporate identity will be rolled out in a phased basis across all council collateral in the coming months.